The Advertising Business

Have you ever wondered how advertising works and how an advertising agency wins the & 39; money? Behind the pomp and splendour, the advertising is really still a business and nonprofit them.

In general advertising, focusing on the promotion of goods and services (including corporations, and the ideas) by the media, especially television, radio and press (newspapers and magazines), but also by l & , 39; outside and not by the traditional means. It is usually through an advertising agency for the d & 39; a society that its customers. The customers of the banks, which advertise their brands and products in a market otherwise. To do this, they are highly dependent on the creativity and know-how of the agency & 39;.

In short, the customer returns l & 39; advertising agency with a number of objectives & 39; Marketing (generally consist of the sale of its products or services) and a profile for groups of consumers, will Align it. On this basis, the & 39; Agency a " " image by advertising campaigns in the media, which, we hope, consumers are drawn to the large department stores and clearly on the boards of the customer . The key is, with the advertising campaign, creative, unique and interesting as possible.

Though fulfil the same function, advertising agencies tend to be in the size and structure. There are one or two-person small businesses and large multinational advertising agencies with offices around the world. In advertising, but, more important & 39; n is not necessarily better than many small businesses have offered their reputation as a creative eruptions. Some companies also decide in advertising in the House by & 39; about their services, as an advertising medium.

Some organizations for certain types of advertising, such as TV commercials and ads. Agencies usually have a file needs to offer as the TV production, development and installation of the panel & 39 d & 39; indication, the organizations that the talent of the actors, design studios and D & 39; art, etc..

And such organizations, & 39; money? They do this by a commission of 15% for the work & 39; they produce for our customers, especially for the media assets. For example, if a customer provides 10 million dollars for television advertisements, we say, the Super Bowl, & 39; agency wins 1.5 million dollars or 15%. & 39; That is not a bad way of making a living. yahsi lauryn



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